Name: Honey Nut Cheerios Data


Abstract: This experiment was conducted to see if people could tell the difference between the General Mills name brand Honey Nut Cheerios and the off brand. To do this they asked the 152 participants to try a Dixie cup of each of the three types of Honey Nut Cheerios (the name brand and two off brands).  The participants then said which cup they thought was the General Mills brand. They also asked the participants to answer a few related questions about themselves.


Variables (column):

  1. Gender (0=Female, 1=Male)
  2. Class Standing (1=Freshman, 2=Sophomore, 3=Junior, 4=Senior)
  3. Preferred Grocery Store (0=Non-Meijer, 1=Meijer)
  4. Which is General Mills? (1=General Mills, 2=Generic Brand #1, 3=Generic Brand #2)
  5. Frequency of Honey Nut Cheerio Consumption (1=Never, 2=1-5 times per year, 3=1-5 times per month, 4=1-5 times per week)


Possible Uses: Binary Logistic Regression, 1-Proportion, 2-Proportion, Chi Square


References: Stats 310, Spring of 2007